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- Blood Red is a concept that associates the myth of Count Dracula with an actual Romanian County, Transylvania
- Made in Transylvania, the brand Blood Red will carry with it all the noble and mystical attributes of Count Dracula without actually having to state it outright.
- Brand attributes of Blood Red – noble/aristocratic; sexy; quietly extravagant; lives for ever; price is no object; not a fad; stylish and functional
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